Redesigning a global firm

For decades, Ashurst has built its reputation as one of the world's leading international law firms. SapientNitro was approached to redesign their corporate website propelling them above their competitors. One of our main challenges was to re-think how a leading law firm website should look like and persuade our clients to be more adventurous. Applying a user-centric approach, we stripped everything back to the basic and created a brand new online identity. One that was simple and human.

Client: Ashurst

Date: Feb 2016

Agency: SapientNitro


Enhancing the brand

One of the challenges with this project was the Ashurst brand. It was very much created solely for print-base design. Ashurst used a particular graphic element known as The Thread.

In order to be successful, our clients made it clear that it was crucial we use it on the new website. So the team and I took on the challenge of finding ways we could enhance it for the digital space. As result, we ended up with a simple and elegant design system that shaped the entire project.


Explore the globe

We created an interactive map to demonstrate Ashurst's breadth and capabilities around the globe. Showcasing the number of offices, awards and partners. Suitable for any client need.

Easy search and filtering

With 27 offices and over 3,500 employees, simple filtering was key to help clients zero in on the right partner for their business. 

More personalized

With so many employees from different geographies, we wanted to create a profile page that best represents each individual. We used smart tagging to pull in content like iconic city images, latest publications and other news & insights. 

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